Rob Cheng's Blog
90th and 95th Birthday Celebrations

At the end of March, my mother turned 90 and my father turned 95. We had a great family reunion. My nephew, Ryan, married a photographer and she made a video of the event. Grace is a great photographer and editor.

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We are not them

I am proud that PC Matic was one of the eighteen companies selected for the NIST Zero Trust Center of Excellence. This shows how PC Matic stacks up with the eighteen.

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  1. Rob, do you have a digital out of home planning and buying agency? The ominous music of your current tv spot caused me to turn towards the tv to see visual of word content that is just as compelling. Buy American!

    I want to win you as a client. My ad agency is small and nimble and female owned. It is our joy to deliver and exceed for those we work with and for! We need to air this spot on a few digital place based networks that also offer full sight, sound and motion. You need to trust me on this. Thanks for your time!

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Technology is robbing my children of their childhood

I am a work at home dad, and I love my kids. Sometimes, like now, my heart is broken because my kids are addicted to technology and video games.

Relative to the other kids, Teddy and Jesse are great, but relative to their potential, technology is robbing them of the best times of their life. Both of them have their talents (Teddy golf and Jesse piano), but they are unable to explore these talents because rather than practicing, challenging themselves, and growing, their free time is wasted mindlessly watching videos or video games. They lose hours. Sure, as a parent, I try to be vigilant and stern, but it is exhausting and a losing battle.

My children now 15 and 13 years old lack many social skills of children of prior generations. Rather than interact with other kids, and learning to “get along”, they run home and myopically staring at a seven inch screen.

Perhaps the most worrisome is the skill of observation. They believe that the world is to be experienced through a 2 dimensional screen that tickles two senses (see and hear) and ignores the other three senses (touch, taste and smell). Real world is a beautifully complex ecosystem, and yet their experience is limited to what their devices can deliver.

At times, it is overwhelming, but then I realize it is not the children that are lost in this artficial fake technology bubble, it is the adults. God help us.

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Uma Casa Nova

I am so excited about the progress of our new house in Rio de Janeiro. My plan is to retire in Rio de Janeiro when Teddy and Jesse are older.

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Traveling with a Guitar on Delta Airlines


After a grueling eight-hour layover in Atlanta, my guitar and I finally boarded the last plane of the night. After scanning my ticket, Delta Lady #1 ran down the jetway to give me a ticket to place on my guitar.

I told her that my plan was to place the guitar in the closet in the front of the plane. I have traveled with my guitars on dozens of segments on multiple airlines and aircraft without incident. There has always been space in the small closet in the front of the plane or in the overhead bins. In retrospect, I regret not accepting the ticket.

I entered the plane and asked about placing the guitar in the closet, and Delta Lady #2 said that the closet might be full and was reserved for first class. My only option was to place the guitar in the overhead bins. I did not argue and continued to my seat.

Near my seat, there was an empty overhead bin, and I lifted my guitar. Delta Lady #3 said it would not fit, and guitars were not allowed in the overhead bins. Unfortunately, she approached to block me from placing the guitar. I reacted poorly, and continued stowing the guitar. I quickly learned that Delta Lady #3 was correct and Delta Lady #2 was incorrect, the guitar did not fit in the overhead bin.

The situation was escalating which made me uncomfortable. Delta Lady #3 provoked with “How would you feel if someone told you how to do your job?” and “I can get you thrown off the plane.” I ignored the taunts. Another passenger swore at me, and I kept quiet. I started back up the aisle with the guitar, and Delta Lady #2 was approaching, so I gave her the guitar, and sat down at my assigned seat.

A few minutes passed, and Delta Man #1 approached and gave me the ticket for the guitar. Later Delta Man #1 approached me, and gave me an OK sign. A few more minutes passed, and Delta Man #1 returned and told me that I had to leave the airplane.

In the jetway, Delta Man #1 explained that Delta Lady #3 would explain what happened, and that I needed to apologize. She recited her version of events and stated that I failed to obey her instructions. I did not tell her that her instructions differed from Delta Lady #2. I complied and apologized. She did not feel that the apology was adequate and had me thrown off the plane.

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