Rob Cheng's Blog

Steve Jobs’s Last Words


In our crazy American society, we measure people by money. Rich people supposedly are smarter, live better happier lives, and role models for the rest of us. I have never believed this mantra. Although Jobs, perhaps one of the nation’s most successful, wealthiest businessman, wanted us to know his apathy towards his own wealth on his death bed. It is not the money, but the people you meet along the way and how we treat them.

I have reached the pinnacle of success in business. In other people’s eyes my life is a success.
However, aside from work, I’ve had little joy.
At the end of the day, wealth is just a fact I’ve gotten used to.
Right now, lying on my hospital bed, reminiscing all my life, I realize that all the recognition and wealth I took so much pride in, has faded and become meaningless in the face of imminent death.
You can hire someone to drive your car or make money for you, but you can’t hire someone to stand sick and die for you.
Material things lost can be found again. But there is one thing that can never be found when it is lost: Life.
Whatever stage of life we are currently at, in time we will face the day the curtain closes.
Love your family, spouse, children and friends… Treat them right .
Cherish them.
As we get older, and wiser, we slowly realize that wearing a $300 or $30 watch both give the same time
Whether we have a $300 or $30 wallet or purse, the amount inside is the same.
Whether we drive a $150,000 car or a $30,000 car, the road and the distance are the same, and we reach the same destination.
Whether we drink a $1000 or $10 bottle of wine, the hangover is the same.
Whether the house in which we live is 100 or 1000 square meters, loneliness is the same.
You will realize that your true inner happiness does not come from material things of this world.
Whether you travel first class or economy class, if the plane crashes, you go down with it…
Therefore, I hope you realize, when you have friends, brothers and sisters, with whom you discuss, laugh, talk, sing, talk about north-south-east or heaven and earth,… this is the real happiness!!
An indisputable fact of life:
Don’t raise your children to be rich.
Educate them to be happy.
When they grow up, they will know the value of things and not the price.
Are Humans on the Road to Extinction?

My first cousin is a world renowned sociologist. A few years ago in a chic NY City restaurant, over a nice bottle of wine, he shared a concerning conclusion, “In the decade of 2010, the human population for the first time in our history is declining.” In the first book of the Bible, God plainly commands, “Be fruitful and multiply.” Well, we’re not multiplying any more. At least not at the same rate. Sorry God.

I was born in 1959, which is considered to be the end of the Baby Boomer generation. Baby Boomers, some theorize, is the greatest generation. I believe the reason is because of our parents instincts to multiply. That is have lots of kids.

Our societal governmental structures, such as Social Security and Medicare, assume a new generation of young people to pay for these programs. With the American reproduction rate in decline, these programs are now in decline. Worse yet, baby boomers, are living longer than ever, which is good for replacement rates, but worse for these social programs.

How did we get here? China is certainly to blame by their draconian mandate of one child per family. This is not too bad because the mandate can be undone, and it has. They are now up to two children per family. There is something else in play. It is not abortion. It is birth control. In the late 60s, birth control went into mass production, and it is the only feasible explanation on why family sizes have fallen dramatically in less than two generations.

Birth control is a choice, and we believe in choice. But we must take care or humans might be choosing extinction.

Embrace Rejection

2014 was a great year for me and PC Pitstop. Profits flew as we established that we had the best security software in the marketplace. At the end of that year, full of confidence from our market validation, I thought wouldn’t it be great if we were in Best Buy? I had some contacts that got me in contact with the exact right person at Best Buy. I was stoked and I made what I thought to be a killer presentation. I sent it on, and then a week later we had the teleconference where I would walk them through why we were a great fit.

When I got on the teleconference, I was almost antsy to start, but the head guy didn’t want to hear it. He told me that he had already looked at the presentation, therefore there was no need for me to review it. He then took control of the meeting and asked a few questions, and then explained that Best Buy already had a strategy and their partners were set. Worse yet, he almost seemed to take pleasure in popping my bubble. Best Buy had rejected me.

It was a horrible feeling I definitely was sad. It didn’t seem fair that I never had the chance to present the PowerPoint presentation. But then I figured something out. This horrible feeling that I was experiencing was so bad that I realized that many people spend their entire lives trying to avoid this feeling.

I realized that my whole life I have been rejected. But for some reason, I have been able to get back up so that I can be rejected time again, until that magic moment when you are not. And then it makes it all worthwhile. The problem is that most people never get that far. Sure, there are probably some successful people that have not faced rejection. My belief is that the path to success is full of rejection. To the extent that one can embrace rejection, ultimately you will be successful. It is the people that avoid rejection at all costs that will never reach their full potential.

What The Media Omits

I remember in 2012, I tried to read everything online I could, so I could know every small and isolated details between the candidates, Barack Obama and Mitt Romney. I watched the debates. This year, I am taking the entirely opposite approach. I am shunning all media, and I avoid trying to read anything about the current crop of candidates. But it is unavoidable. No matter who you are, you are ensconced in the circus that we call the presidential elections.

As I considered this, I realized that none of the candidates (Donald Trump, Ted Cruz, Marco Rubio, Hillary Clinton, and Bernie Sanders) are talking about the issues that I care about the most. Here are the issues that I think are important.

1. Balanced Budget.

It does not take a rocket scientist to know this, but the federal government does not. When the federal government runs deficits so large and for such a long period of time. It hurts the country, it hurts our future, and it hurts our young people. Yet no candidate even mentions this. Of course, just like anything else, balancing a budget requires making choices. Some of them are difficult. It is clear that no one in charge is capable of making even the simplest of choices in an effort to balance the budget.

2. Money.

I think all of America has figured out is that we no longer have a democracy. It is an oligarchy that is run by money. It is nauseating to think that perhaps the greatest democracy in the history of the world has lost its way to the seduction of money. We all know it, yet the media makes no mention of this issues, nor do the candidates during this election cycle. We need to get money out of the running the government and the elections. We all know it. Special interests (banks, health insurance, pharmaceutical, the military industrial complex and on and on) contribute to candidates, and then expect favors for their donations. Yet no candidate nor the media talks about it.

3. Term Limits.

The president only can be in office for a maximum of 8 years. A governor of any state is 8 years. But a US Congressman or US Senator can be in their position for as long as they can win elections (see section on Money above). Public approval of Congress is nearing single digits. The Constitution was created for the government to be one of public service. It was not meant to be a long term vocation where one can become a millionaire. Yet no candidate nor the media talks about it.

I could go on. But I came to a realization. There is another party in America. The problem is that the media gives no press whatsoever to the Libertarian Party. If the media only mentioned them once a day, it would sink the moneyed interests running both the Republican and Democratic Party. The Libertarian Party is about freedom. The Libertarian Party is the only party that wants a balanced budget, to remove money from the election process and demands term limits for our career politicians.

The thing one has to ask is Why? Why won’t the media at least mention the other party? They are programming the entire nation to think that we have 5 candidates from two parties. I can only speculate, but this is NOT how our country should work. After thinking through all the evidence, I am going to vote Libertarian because honestly, I can’t stand any of the candidates from the Republican or Democratic Party.

Be Free.